Excellence In Marketing Skills - Day Course

..training for a brighter future
Day 1 £95

Day 1

Morning 9.30 – 12.45     Principles of marketing theory

AIMS : To provide delegates with the skills and understanding to:

  • Understand how to segment the market
  • Understand the value of marketing
  • Understand the principles of socially responsible marketing

 

Afternoon 1.30 – 4.30     Principles of market research

AIMS : To provide delegates with the skills and understanding to:

  • Understand the basis on which market research is commissioned
  • Understand how to design market research projects
  • Understand the principles of marketing data collection
Day 2 £95

Day 2

Morning 9.30 – 12.45     Principles of personal responsibilities and working in a business environment

AIMS : To provide delegates with the skills and understanding to:

  • Know the employment rights and responsibilities of the employee and employer
  • Understand the purpose of health, safety and security procedures in a business environment
  • Understand how to communicate effectively with others
  • Understand how to work with and support colleagues
  • Know how to plan work and be accountable to others
  • Understand the purpose of improving own performance in a business environment and how to do so
  • Understand the types of problems that may occur in a business environment and how to deal with them

 

Afternoon 1.30 – 4.30     Developing customer relationships in marketing

AIMS : To provide delegates with the skills and understanding to:

  • Understand customers and their needs
  • Understand an organisation’s responses to customer relationships
  • Understand the principles of customer relationship management

Venue

Courses will be held in Rugby and Leicester. For organisations with five or more delegates courses may be organised to be held at your own premises.

Additional Information:

Lunch is included with this day course. Please come in smart casual clothing.

Dates 

Leicester:

Tuesday 17th January

Wednesday 22nd February

Heart of England Training Ltd is committed to the elimination of both direct and indirect discrimination and continuously seeks to actively implement positive policies to promote equality of opportunity.

Call Back Request

We’ll call you back within 2 hours between the hours of 9am- 4:30pm Monday-Friday.

6 + 7 =